Helena is Head of Communications and Marketing at Codurance Spain. She is an educational and psychologist and journalist, and for more than 18 years has been exclusively dedicated to working in communications and marketing.

She expanded her studies with a Postgraduate Digital Media and Online Content degree at the Ramón Llull University. With the rise of the internet she decided to devote herself to digital communication and then became interested in branded content and content marketing and trained in this discipline. Later she completed her studies with a specialization in Applied Neuromarketing from the University of Barcelona.

She has worked for both brand and agency. The experience of working as the client and also as a service provider has given her a holistic vision regarding the expectations that need to be met in marketing and communication.

She likes to live and work as a scout: "Scouts leave the world better than how they found it". She believes that the best way to do her best is to be part of a team that aspires to exceed customer expectations, grows in their abilities, are cohesive and maintain healthy relationships.

She loves the summer, the beach, restoring old furniture, airplanes and a winter afternoon of reading or watching a movie in front of the fireplace.