Giulia has worked as a design consultant and art director in an integrated communications agency for more than ten years, developing both the design talent and business knowledge necessary for creating meaningful holistic brand experiences.

Giulia joined Codurance driven by the desire to apply the Software Craftsmanship mindset and values to the whole product and service design process.

She is a Certified Scrum Master and Certified Scrum Product Owner with a strong focus on the present and the future of a product, backed up by her Integrated Design background and the mastery of User Experience Design skills.

Aiming to bridge stakeholders and development teams, she facilitates their collaboration in designing solutions that balance business needs, technical feasibility and user expectations, with tools like Impact Mapping and User Story Mapping.

She believes in continuous learning, and her current interest is Product Strategy and User Experience Design for Conversational Interfaces and Internet of Things technologies.